Martha DeLong

About Us

Martha DeLong

CEO & Director of Market Research

Martha DeLong combines 20 years of expertise in market and opinion research with almost a decade of experience in creating innovative communications solutions as a public relations executive. Her combination of expertise in research and communications means the research she directs finds the answers to her clients' questions and her clients don't have to sift through dry or confusing research dissertations to find the answers they need.

She is known for the development of insightful focus groups and for a range of qualitative and quantitative research services, including segmentation research for high technology market leaders and political polling on complex issues. Among the skills that are key to her success are the ability to listen, ask the right questions, analyze the answers, and develop creative solutions.

Martha became a principal in Campbell DeLong Resources, Inc. in 1992. Since then, she has designed and implemented both qualitative and quantitative research projects for a wide range of clients. All of these projects have been designed to help companies and organizations determine how best to design and market products or services by discovering underlying customers needs and motivations.

Clients include a mix of high technology clients with business-to-business and consumer-based products such as Xerox, Canon Computer Systems, Mallinckrodt, Collabria, and McDATA; clients with exclusively consumer-oriented products such as Standard Insurance and Marylhurst College; and governmental organizations such as the City of Portland's Bureaus of Water, Environmental Services, and Police, the City of Lake Oswego, and the Oregon Lottery. This mix has enabled Martha to stay on the cutting edge of technology, public issues, and consumer motivational research.

Her professional background prior to joining Campbell DeLong Resources, Inc. is listed below.

Professional Background

Account Executive, Griggs-Anderson Research, 1984 to 1991. Developed & maintained market research clients. Key clients included Microsoft, Epson, and The Oregonian. Responsible for approximately 25% of the firm's annual sales. Work required a complete understanding of qualitative and quantitative research. The position also demanded the ability to quickly understand complex problems; the ability to write and present clear, persuasive proposals, questionnaires and discussion guides, and research reports for audiences ranging from engineers & product managers to company presidents and news reporters; and the ability to coordinate the efforts of clients, internal staff, and external suppliers.

Public Relations Director, Marx, Knoll & Mangels, Inc., 1981 to 1984. Developed and managed public relations programs for the agency's clients. Major clients included Willamette Industries, Oregon Public Broadcasting, and Kidney Association of Oregon. During tenure, built a nationally award-winning, profit-making enterprise.

Legislative Assistant, Oregon Legislature, 1981. Legislative assistant to State Representative Nancy Ryles. Responsible for constituent contact. Dealt with lobbyists, other legislative staff, and government officials. Handled office management and bill tracking.

Community Relations Assistant, Beaverton School District, 1977 to 1980. Developed improved communications strategies between the school district and its internal and external audiences. Major accomplishments included development of informational programs resulting in passage of a bond issue, a new tax base, and yearly tax levies.

Consultant, Oregon Department of Environmental Quality, 1976 to 1977. Responsible for start-up of the agency's first external newsletter, as well as brochures on topics ranging from noise pollution to septic tank installation.

Community Service

Executive Committee, Tom Potter for Mayor campaign, Portland, Oregon, 2003-2004.

Northeast Community Child Development Center. Treasurer, 1996 to 1998.

Oregon NARAL Foundation. Board member, 1993 to 1995.

Nancy Ryles Scholarship Fund. Finance committee member, 1990 to 1993.

Planned Parenthood. Board member, 1984 to 1988.

Portland Traffic Safety Commission. Commission member, 1983 to 1985.

Education

Boston University, Boston, MA. M.S. in Public Relations, 1977.

Pacific University, Forest Grove, OR. B.A. in Communications with highest honors, 1974.

Burke Institute, Cincinnati, OH. Advanced training in applied market research techniques.